Last year I made out my research work "The role of largest daily newspapers in integration and tolerance promotion in Latvia”. My aim was to obtain answers on following questions: Does expressed opinion in newspapers about race and sexual minorities promote a tolerance in society and Who order the opinion expressed in daily newspapers – commentators, editor, the owners of newspapers or political parties, which are interested in it?
Significant social life factor is interrelation, which is based on understanding and tolerance to those who are different. As in media expressed opinion is important factor which affects a public opinion, it is relevant to realize under whose dictate opinion of newspaper is.
I used five newspapers and commentaries about race and sexual minorities in it. But the information was collected analyzing content and data was processed with descriptive statistics and conclusive statistics computer programme SPSS.
In research I established an issues that affect the content of commentary and what descriptions are used to describe above-mentioned minorities. I tried also paid attention on political that directly concern on rights of minorities and the links between in newspaper’s opinion and in partie’s opinion in draft law voting were set out.
On of the conclusion I figured out, the media (newspapers) content often depends on editors and owners, and political parties they favour.
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